meet the co-founders
Caitlin Kruse and Mandy Roberson are the Co-Founders of Magic Playbook, the original digital print-and-play kids activities subscription.
With six kids under age six between these two mothers, Magic Playbook was created out of necessity. As bloggers and influencers with over a decade of experience each, Caitlin and Mandy are well-versed at navigating today’s digital environment, as they both evolved their expertise and their audiences to focus on the numerous aspects of motherhood.
After months of coming up with unique ways to keep their children entertained themselves as working moms during the height of the pandemic, Mandy and Caitlin, who were already digital-first friends, started to conceptualize the idea for Magic Playbook together. With first-hand knowledge that other moms in their online communities were facing the same struggles and could use their help, they launched Magic Playbook in September 2020 to serve as a one-stop resource to help make parents’ lives easier by providing kid-friendly print-and-play activities.
Mandy is a serial entrepreneur with a heart for helping mothers. She is the Founder of Momma Society, a community for modern moms, where she shares motherhood tips and activities for kids. She is passionate about cultivating family traditions and making memories with her family.
Mandy lives in Greenville, South Carolina with her husband, two sons and daughter.
LOCATED IN Greenville SC
favorite color Blush
guilty pleasure Post bedtime bubble baths
Caitlin Kruse has been blogging for over 11 years and currently runs her motherhood site, The Mama Notes, where she shares her motherhood journey and tips. She also previously served as the Editorial and Partnerships Director for lifestyle website, Glitter Guide, where she led a team of contributors, produced photo shoots and worked with brand partners.
Caitlin is based in Annapolis, Maryland where she resides with her husband and three daughters.